01
CASCADE
Where the business is going, and the people who get it there.
Goals and ambitions laid out so that every piece of work traces up to something the company said it wanted, and every intention traces down to a number that somebody owns.
02
THE DIFFERENCE
Strategy usually lives in a document nobody opens.
It gets written once a year, presented once, and then the work carries on exactly as it always did. Cascade puts the strategy in the same system, on the same model, as the work — so the line between what the company said and what the company does is live rather than remembered.
03
THE FIVE
Five things it gives a leadership team.
01
FOCUS
Fewer things, chosen on purpose, with everything else visibly set down rather than quietly carried.
02
ALIGNMENT
Every piece of work traces up to something the company actually said it wanted.
03
COMMITMENT
A named person owns each number, and the ownership is visible to everyone.
04
TRACKING
Progress is read off the live model of the work rather than reported in a meeting.
05
STRETCHING
Targets set past comfortable, because a goal you were always going to hit was a forecast.
04
WHAT IT IS FOR
Ambition that survives contact with a Tuesday.
Most plans die quietly. Nobody kills them, the week just fills up and the plan is still true in a document that nobody has opened since March. When the goal and the work live in the same place, drift is visible the week it starts instead of the quarter it is discovered.
